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Did Steve Jobs steal everything from Xerox PARC?

Rich Neighbor with Open Doors

Screenshot of the movie “Pirates of Silicon Valley”

It is claimed again and again that in the course of the Macintosh’s development, Apple just resorted to the ideas the research laboratory Xerox PARC had hatched before. Fact or Fiction?

The myth says, Apple CEO Steve Jobs saw Xerox PARC product, such as the GUI, either on a tour or at a trade show. He then used the PARC GUI implementation without permission, to create the Apple Lisa and the original Mac OS / Macintosh GUI.

The myth entwines about a late 1979 visit to Xerox PARC by a group of Apple engineers and executives led by Steve Jobs. Alex Soojung-Kim Pang, author of “Making the Macintosh”, writes:

According to early reports, it was on this visit that Jobs discovered the mouse, windows, icons, and other technologies that had been developed at PARC. These wonders had been locked away at PARC by a staff that didn’t understand the revolutionary potential of what they had created. Jobs, in contrast, was immediately converted to the religion of the graphical user interface, and ordered them copied by Apple, starting down the track that would eventually yield the Lisa and “insanely great” Macintosh. The Apple engineers– that band of brothers, that bunch of pirates– stole the fire of the gods, and gave it to the people.

It’s a good story. Unfortunately, it’s also wrong in almost every way a story can be wrong. There are problems with chronology and timing. The testimony of a number of key figures at Apple suggests that the visit was not the revelation early accounts made it out to be. But the story also carries deeper assumptions about Apple, Xerox PARC, computer science in the late 1970s, and even the nature of invention and innovation that deserve to be examined and challenged.
Alex Soojung-Kim Pang

Let us take a closer look at what happend at Xerox PARC:

In the Untied States, the brand name “Xerox” denotes photocopying just as “Kleenex” stands for tissues or “Scotch tape” for adhesive film. After all, already in 1950, the Xerox Corp. was the world’s first company to actually transfer the “Xerography” invented by the American law student Chester Carlson into a functional product. Carlson received in 1937 a patent for a process that he called “electrophotography.” On 22 October 1938 followed the premiere in practice: With the help of a metal plate was coated with sulfur and a lamp Chester the lettering “10-22-38 Astoria” on a wax paper.

By the end of the sixties, the Xerox management sensed the threat of Japanese companies catching up on Xerox’s technological advantage. Moreover, the Xerox head worried that the “paperless office” might emerge with the following computer generations, in which the Xerox would no longer have a place. Against this background, the Xerox Palo Alto Research Center (PARC) in California was founded in 1970. John Warnock, former researcher in the Xerox PARC and later one of the two founders of Adobe Systems, remembers: “The atmosphere was electric – there was total intellectual freedom. There was no conventional wisdom; almost every idea was up for challenge and got challenged regularly.”

The PARC Computer Science Laboratory (CSL) – 1970 ca. – © PARC (Palo Alto Research Center, Incorporated)

Larry Tessler, who later took part in developing the Macintosh and the Newton PDA at Apple, also enjoyed the liberties the PARC provided in the seventies: “The management said go create the new world. We don’t understand it. Here are people who have a lot of ideas and tremendous talent, [are] young, energetic.” The problem, however, was that the company management at the East Coast of the USA did not [care a straw for] the PARC’s research results unless they were directly involved with photocopiers.

In his TV documentation “Triumph of the Nerds” Robert Cringley is interviewing researchers at the Xerox PARC

Within two years, the researchers at the PARC had designed the Alto, which was something like the first personal computer. The Alto did not feature character-oriented graphics, as did all the other computers of that time, but a bit-oriented version instead. A high quality printer could print exactly what the screen displayed.

A mouse. Removable data storage. Networking. A visual user interface. Easy-to-use graphics software. “What You See Is What You Get” (WYSIWYG) printing, with printed documents matching what users saw on screen. E-mail. Alto for the first time combined these and other now-familiar elements in one small computer.

Developed by Xerox as a research system, the Alto marked a radical leap in the evolution of how computers interact with people, leading the way to today’s computers.

By making human-computer communications more intuitive and user friendly, Alto and similar systems opened computing to wide use by non-specialists, including children.

People were able to focus on using the computer as a tool to accomplish a task rather than on learning their computer’s technical details.
The Computer History Museum about the Xerox Alto

However, this marvelous machine was not freely available on the market. Only small numbers were built initially, but by the late 1970s, about 1,000 were in use at various Xerox laboratories, and about another 500 in several universities. Total production was about 2,000 systems.

The revolutionary Alto would have been an expensive personal computer if put on sale commercially. Lead engineer Charles Thacker noted that the first one cost Xerox $12,000. As a product, the price tag might have been $40,000.

Commercial for the Xerox Alto (1972).

This commercial for Xerox’s Alto computer released in 1972 introduced the world to the first desktop computer with a graphical user interface. Named after Xerox PARC’s home city of Palo Alto, California, the computer introduced the world to the window-oriented mouse and keyboard interface we use today. The Alto also had a distinctive portrait screen — an idea that was well before its time.

The video showed how the computer could revolutionize your office life, with email, word processing and reminders all controlled by a cursor. It also shows the protagonist expressing his thoughts and actions out loud, as if in conversation with the Alto (which seems to be nicknamed “Fred”).

Some Apple engineers were already familiar with PARC, its work, or technologies like the mouse. Bill Atkinson had read about Smalltalk as an undergraduate. Some had worked at PARC: Jef Raskin spent time there during a sabbatical year at Stanford, and had a number of friends who were researchers there. Finally, there were even some Apple employees whose had learned about the mouse while working for Douglas Engelbart at SRI in the 1960s and early 1970s, or Tymshare in the later 1970s.

Read next page: How Apple discovered Xerox PARC

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Steve Jobs Discovers the Macintosh Project

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With the initial public offering of Apple Computers in December 1980, Steve Jobs became a multimillionaire – however, he possessed neither enough stock to lead Apple Computers alone nor to determine his own position within Apple. By the beginning of 1981, he actually found himself to be without management responsibility over any specific project. To Jef Raskin’s discomfort, he threw himself into the Macintosh project, which had not been taken really seriously by the Apple board of management at that time.

However, Steve Jobs knew what he wanted. He had seen the graphical user interface of the Xerox Alto at Xerox PARC. Instead of green letters on a dark background, white document windows with black text appeared – just like a sheet of paper. Several different fonts could be selected. The graphics board controlled individual pixels on the screen freely. By means of a mouse, a pointer could be moved on the screen in order to mark texts or issue commands. Files were represented by icons on a virtual desktop.

Demo of the Xerox Alto (quoted from: Triumph of the Nerds)

The Alto was not available on the market. For this experimental computer, the main memory alone would have cost about 7,000 dollars at the time. Jobs wanted a computer even better than the Alto – and also better than Apple’s Lisa. However, the new marvelous machine should cost only a fraction of the Lisa’s price, which was about 12,000 dollars, inclusive of external hard disk.

Pirate flag above the Mac
developers’ building “Bandley III”

Within Apple, Jobs gathered a small, conniving team – and he did not care for other projects in the company. Andy Hertzfeld, one of the most important software designers in the Macintosh developers team, remembers:

Steve Jobs kind of came bopping by my cubicle saying OK you’re working on the Mac now. And I said well I have to finish up this Apple 2 stuff I’m doing here. No you don’t that stinks that’s not going to amount to anything you gotta start now. And I said well just give me a few days to finish and he said no and what he did was he pulled the plug on my Apple 2 that I was programming just losing, losing the code I’m working on and start taking my computer and walking away with it and what could I do but follow him out to his car cause he had my machine he plopped it down in the trunk and drove me over to this remote building, took the computer out, walked upstairs, plopped it down on a desk, well you’re working on the Mac now. While Jobs pursued his MacMission he needed a more orthodox chief executive to run the company. A respectable face who could sell to corporate America. He chose Pepsi-Cola executive John Sculley. Sculley refused – leave Pepsi for a 4 year old company that had been set up in a garage! Are you serious?! But it was hard saying no to Steve Jobs.

The Macintosh Pirates

Above the roof of “Bandley III”, a pirate flag with the Apple symbol as eye patch was waving – and on deck of the virtual pirate ship, Steve Jobs was standing as a man who wanted to prove it to them all. Jobs’ first victim was Jef Raskin, who had fought against the application of a mouse and instead preferred a pen or a joystick. After Jobs had relieved his opponent of the responsibility for the software, Raskin gave in exasperatedly and left Apple Computers in March 1982. In retrospect, Raskin can claim that he was the first at Apple to have presented the vision of an inexpensive, easy to handle computer for the masses. Yet in order to keep “his” Macintosh below the price limit of 1,500 dollars, Raskin also wanted to make technical compromises which would have put at risk the Mac’s success. Thus, for instance, he insisted on limiting the main memory to a tiny 64 kilobytes. Jobs accomplished 128 kilobytes – and afterwards, even this space was actually far too tight for the system programmers.

Raskin did not particularly support the innovations the Lisa team had picked up in the Xerox PARC and therefore disapproved of the change to the more capable 68000 processor, which was included in the Lisa as well. It is hardly imaginable what would have become of the Mac if Raskin had asserted his extreme parsimony and his resistance to the mouse. After the internal disputes had been settled, the Mac team now fully concentrated on the in-house competition against the far larger Lisa developing team. Beforehand, Jobs had enticed away from the Lisa team ingenious programmers such as Bill Atkinson and Steve Capps.

Love and Hate

As a project manager, Steve Jobs had been highly controversial not only within Apple. “He’s also obnoxious and this comes from his high standards. He has extremely high standards and he has no patience with people who don’t either share those standards or perform to them,“ Bob Metcalfe remembers. He is the inventor of the networking standard Ethernet, who had worked as a researcher in the neighboring research institute Xerox PARC at that time. “He’s also obnoxious and this comes from his high standards. He has extremely high standards and he has no patience with people who don’t either share those standards or perform to them.” However, Metcalfe still thinks a lot of Jobs as he had made the vision created in the Xerox PARC become reality. “Steve Jobs is on my eternal heroes list, there’s nothing he can ever do to get off it.”

Larry Tessler and Bob Metcalfe about Steve Jobs (quoted from: Triumph of the Nerds)

The respect for Jobs is also shared by Andy Hertzfeld, who had written the Mac’s kernel in the Macintosh ROM, although he was sometimes afflicted with his boss’s tantrums: – quotation – Kenyon set to work again and shortened the booting process by further three seconds.

In the internal competition at Apple over whether the Lisa or the Macintosh would be finished first, Jobs got the short end of the stick. He lost a personal 5,000 dollar bet against the Lisa team leader John Couch when the Apple business computer was launched in January 1983 – at least one year previous to the Macintosh. However, the Lisa computer soon proved to be a huge flop. With a price of 10,000 dollars (exclusive of hard disk), it was far too expensive;the graphical user interface devoured Lisa’s power such that the computer did not work particularly briskly; and it lacked the necessary programs to induce the business world to buy the Lisa in large numbers. Moreover, the newly established distribution team could hardly resort to any experience in handling Corporate America.

Apple Macintosh

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Macintosh, commonly nicknamed Mac is a brand name which covers several lines of personal computers designed, developed, and marketed by Apple Inc. The Macintosh 128K was released on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface (GUI) rather than a command line interface. Through the second half of the 1980s, the company built market share only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC Compatible machines running MS-DOS and Microsoft Windows. Apple consolidated multiple consumer-level desktop models into the 1998 iMac all-in-one, which sold extremely well and saw the Macintosh brand revitalized. Current Mac systems are mainly targeted at the home, education, and creative professional markets. They are: the aforementioned (though upgraded) iMac and the entry-level Mac mini desktop models, the workstation-level Mac Pro tower, the MacBook, MacBook Air and MacBook Pro laptops, and the Xserve server.

Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Macs. This is in contrast to most IBM compatible PCs, where multiple vendors create hardware intended to run another company’s software. Apple exclusively produces Mac hardware, choosing internal systems, designs, and prices. Apple does use third party components, however; current Macintosh CPUs use Intel’s x86 architecture. Previous models used the AIM alliance’s PowerPC and early models used Motorola’s 68k. Apple also develops the operating system for Macs, currently Mac OS X 10.5 “Leopard”. The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and Microsoft Windows, the latter of which is considered to be the Mac’s biggest competitor

The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer. In September 1979, Raskin was authorized to start hiring for the project, and he began to look for an engineer who could put together a prototype.

Bright engineers: Andy Hertzfeld, Chris Espinosa, Joanna Hoffman, George Crow, Bill Atkinson, Burrell Smith and Jerry Mannock

Bill Atkinson, a member of Apple’s Lisa team (which was developing a similar but higher-end computer), introduced him to Burrell Smith, a service technician who had been hired earlier that year. Over the years, Raskin assembled a large development team that designed and built the original Macintosh hardware and software; besides Raskin, Atkinson and Smith, the team included Chris Espinosa, Joanna Hoffman, George Crow, Jerry Manock, Susan Kare, Andy Hertzfeld, and Daniel Kottke.

Macintosh Commercial

Smith’s first Macintosh board was built to Raskin’s design specifications: it had 64 kilobytes (KB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256 pixel black-and-white bitmap display. Bud Tribble, a Macintosh programmer, was interested in running the Lisa’s graphical programs on the Macintosh, and asked Smith whether he could incorporate the Lisa’s Motorola 68000 microprocessor into the Mac while still keeping the production cost down. By December 1980, Smith had succeeded in designing a board that not only used the 68000, but bumped its speed from 5 to 8 megahertz (MHz); this board also had the capacity to support a 384×256 pixel display. Smith’s design used fewer RAM chips than the Lisa, which made production of the board significantly more cost-efficient. The final Mac design was self-contained and had the complete QuickDraw picture language and interpreter in 64 Kb of ROM – far than most other computers; it had 128 KB of RAM, in the form of sixteen 64 kilobit (Kb) RAM chips soldered to the logicboard. Though there were no memory slots, its RAM was expandable to 512 KB by means of soldering sixteen chip sockets to accept 256 Kb RAM chips in place of the factory-installed chips. The final product’s screen was a 9-inch, 512×342 pixel monochrome display, exceeding the prototypes.

The original 1984 Mac OS desktop featured a radically new graphical user interface. Users communicated with the computer not through abstract lines of code but rather using a metaphorical desktop that included items that the user was already familiar with.

The design caught the attention of Steve Jobs, co-founder of Apple. Realizing that the Macintosh was more marketable than the Lisa, he began to focus his attention on the project. Raskin finally left the Macintosh project in 1981 over a personality conflict with Jobs, and the final Macintosh design is said to be closer to Jobs’ ideas than Raskin’s.

After hearing of the pioneering GUI technology being developed at Xerox PARC, Jobs had negotiated a visit to see the Xerox Alto computer and Smalltalk development tools in exchange for Apple stock options. The Lisa and Macintosh user interfaces were partially influenced by technology seen at Xerox PARC and were combined with the Macintosh group’s own ideas. Jobs also commissioned industrial designer Hartmut Esslinger to work on the Macintosh line, resulting in the “Snow White” design language; although it came too late for the earliest Macs, it was implemented in most other mid- to late-1980s Apple computers.[4] However, Jobs’ leadership at the Macintosh project was short-lived; after an internal power struggle with new CEO John Sculley, Jobs angrily resigned from Apple in 1985, went on to found NeXT, another computer company, and did not return until 1997.

1984: Introduction

This television commercial, which aired during the Super Bowl, launched the original Macintosh.
The Macintosh 128k was announced to the press in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by the now famous US$1.5 million Ridley Scott television commercial, “1984”. The commercial most notably aired during the third quarter of Super Bowl XVIII on 22 January 1984 and is now considered a “watershed event” and a “masterpiece.” 1984 used an unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a Picasso-style picture of Apple’s Macintosh computer on it) as a means of saving humanity from “conformity” (Big Brother). These images were an allusion to George Orwell’s noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother.”

For a special post-election edition of Newsweek in November 1984, Apple spent more than US$2.5 million to buy all 39 of the advertising pages in the issue. Apple also ran a “Test Drive a Macintosh” promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (adjusting for inflation, about $5,000 in 2007).

Two days after the 1984 ad aired, the Macintosh went on sale. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. Although the Mac garnered an immediate, enthusiastic following, it was too radical for some, who labeled it a mere “toy.” Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a challenging undertaking that many software developers shied away from, and resulted in an initial lack of software for the new system. In April 1984 Microsoft’s MultiPlan migrated over from MS-DOS, followed by Microsoft Word in January 1985. In 1985, Lotus Software introduced Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely a flop. Apple introduced Macintosh Office the same year with the lemmings ad. Infamous for insulting its own potential customers, it was not successful.

Feature stories about the Apple Macintosh on this web site:

The history of the Apple Macintosh
Source:

Macintosh. (2008, October 9). In Wikipedia, The Free Encyclopedia. Retrieved 17:51, October 12, 2008, from http://en.wikipedia.org/w/index.php?title=Macintosh&oldid=244185329

This article is published under the GNU General Public License

Apple Lisa

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The Apple Lisa was a personal computer designed at Apple Computer, Inc. during the early 1980s. Officially, “Lisa” stood for “Local Integrated Software Architecture”, but it was also the name of Apple co-founder Steve Jobs’ daughter.

The Lisa project was started at Apple in 1978 and evolved into a project to design a powerful personal computer with a graphical user interface (GUI) that would be targeted toward business customers.

In September 1980, Steve Jobs was forced out of the Lisa project, so he joined the Macintosh project instead. Contrary to popular belief, the Macintosh is not a direct descendant of Lisa, although there are obvious similarities between the systems and the final revision, the Lisa 2/10, was modified and sold as the Macintosh XL.

The Lisa was a more advanced (and far more expensive) system than the Macintosh of that time in many respects, such as its inclusion of protected memory, cooperative multitasking, a generally more sophisticated hard disk based operating system, a built-in screensaver, an advanced calculator with a paper tape and RPN, support for up to 2 megabytes of RAM, expansion slots, and a larger higher resolution display. It would be many years before many of those features were implemented on the Macintosh platform. Protected memory, for instance, did not arrive until the Mac OS X operating system was released in 2001. The Macintosh, however, featured a faster 68000 processor (7.89 MHz) and sound. The complexity of the Lisa operating system and its programs taxed the 5 MHz Motorola 68000 microprocessor so that the system felt sluggish, particularly when scrolling in documents.

Etymology

While the documentation shipped with the original Lisa only ever referred to it as The Lisa, officially, Apple stated that the name was an acronym for Local Integrated Software Architecture or “LISA”. Since Steve Jobs’ first daughter (born in 1978) was named Lisa Jobs, it is normally inferred that the name also had a personal association, and perhaps that the acronym was invented later to fit the name. Hertzfeld states that the acronym was reverse engineered from the name “Lisa” in autumn 1982 by the Apple marketing team, after they had hired a marketing consultancy firm to come up with names to replace “Lisa” and “Macintosh” (at the time considered by Rod Holt to be merely internal project codenames) and then rejected all of the suggestions. Privately, Hertzfeld and the other software developers used “Lisa: Invented Stupid Acronym”, a recursive backronym. It is also important to note that Lisa team member Larry Tesler’s daughter is named Lisa.

Hardware

The Lisa was first introduced in January 19, 1983 at a cost of $9,995 US ($21,482.26 in 2008 dollars). It is one of the first commercial personal computers to have a GUI and a mouse. It used a Motorola 68000 CPU at a 5 MHz clock rate and had 1 MB RAM.

The original Lisa has two Apple FileWare 5¼ inch double-sided floppy disk drives, more commonly known by Apple’s internal code name for the drive, “Twiggy”. They have a capacity of approximately 871 kilobytes each, but required special diskettes. The drives have the reputation of not being reliable, so the Macintosh, which was originally designed to have a single Twiggy, was revised to use a Sony 400k microfloppy drive in January 1984. An optional external 5 MB or, later, a 10 MB Apple ProFile hard drive (originally designed for the Apple III) was also offered.

The first hardware revision, the Lisa 2, released in January 1984 priced between $3,495 and $5,495 US, was much less expensive than the original model and dropped the Twiggy floppy drives in favor of a single 400k Sony microfloppy. It was possible to purchase the Lisa 2 with a ProFile and with as little as 512k RAM. The final version of the Lisa available includes an optional 10 MB internal proprietary hard disk manufactured by Apple, known as the “Widget”. In 1984, at the same time the Macintosh was officially announced, Apple announced that it was providing free upgrades to the Lisa 2 to all Lisa 1 owners, by swapping the pair of Twiggy drives for a single 3½ inch drive, and updating the boot ROM and I/O ROM. In addition, a new front faceplate was included to accommodate the reconfigured floppy disk drive. With this change, the Lisa 2 had the notable distinction of introducing the new Apple inlaid logo, as well as the first Snow White design language features.

There were relatively few third-party hardware offerings for the Lisa, as compared to the earlier Apple II. AST offered a 1.5 MB memory board, which when combined with the standard Apple 512 KB memory board, expanded the Lisa to a total of 2 MB of memory, the maximum the MMU could address.

Late in the product life of the Lisa, there were third-party hard disk drives, SCSI controllers, and double-sided 3½ inch floppy-disk upgrades. Unlike the Macintosh, the Lisa features expansion slots. It is an “open system” like the Apple II.

The Lisa 2 motherboard is a very basic backplane with virtually no electronic components, but plenty of edge connector sockets/slots. There are 2 RAM slots, 1 CPU slot & 1 I/O slot all in parallel placement to each other. At the other end, there are 3 ‘Lisa’ slots, parallel to each other. This flexibility provides the potential for a developer to create a replacement for the CPU ‘card’ to upgrade the Lisa to run a newer CPU, albeit with potential limitations from other parts of the system.

Software

The Lisa operating system features cooperative (non-preemptive) multitasking and virtual memory, then extremely advanced features for a personal computer. The use of virtual memory coupled with a fairly slow disk system makes the system performance seem sluggish at times.

Based in part on advanced elements from the failed Apple III SOS operating system released 3 years earlier, the Lisa also organized its files in hierarchal directories, making the use of large hard drives practical. The Macintosh would eventually adopt this disk organizational design as well for its HFS filing system. Conceptually, the Lisa resembles the Xerox Star in the sense that it was envisioned as an office computing system; consequently, Lisa has two main user modes: the Lisa Office System and the Workshop. The Lisa Office System is the GUI environment for end users. The Workshop is a program development environment, and is almost entirely text-based, though it uses a GUI text editor. The Lisa Office System was eventually renamed “7/7”, in reference to the seven supplied application programs: LisaWrite, LisaCalc, LisaDraw, LisaGraph, LisaProject, LisaList, and LisaTerminal.

Third-party software

A significant impediment to third-party software on the Lisa was the fact that, when first launched, the Lisa Office System could not be used to write programs for itself: a separate development OS was required called Lisa Workshop. An engineer runs the two OSes in a dual-boot config, writing and compiling code on one machine and testing it on the other. Later, the same Lisa Workshop was used to develop software for the Macintosh. After a few years, Macintosh-native development system was developed. For most of its lifetime, the Lisa never went beyond the original seven applications that Apple had deemed enough to do “everything.”

MacWorks

In April 1984, following the success of the Macintosh, Apple introduced MacWorks, a software emulation environment which allowed the Lisa to run Macintosh System software and applications. MacWorks helped make the Lisa more attractive to potential customers, but did not enable the Macintosh emulation to access the hard disk until September. In January 1985, re-branded MacWorks XL, it became the primary system application designed to turn the Lisa into the Macintosh XL.

Business blunder
The Apple Lisa turned out to be a commercial failure for Apple, the largest since the Apple III disaster of 1980. The intended business computing customers balked at Lisa’s high price and largely opted to run less expensive IBM PCs, which were already beginning to dominate business desktop computing. The largest Lisa customer was NASA, which used LisaProject for project management and which was faced with significant problems when the Lisa was discontinued.

The Lisa is also seen as being a bit slow in spite of its innovative interface. The release of the Apple Macintosh in 1984, which received far better marketing, was the most significant factor in the Lisa’s demise. The Macintosh appeared, on the surface due to its GUI and mouse, to be a wholesale improvement and was far less expensive. Two later Lisa models were released (the Lisa 2 and its Mac ROM-enabled sibling Macintosh XL) before the Lisa line was discontinued in April 1985. In 1986, Apple offered all Lisa/XL owners the opportunity to turn in their computer and along with US$1,498.00, would receive a Macintosh Plus and Hard Disk 20 (a US$4,098.00 value at the time).

https://www.youtube.com/watch?v=cKZxia0lYGU

Source:

Apple Lisa. (2008, September 29). In Wikipedia, The Free Encyclopedia. Retrieved 16:08, October 12, 2008, from http://en.wikipedia.org/w/index.php?title=Apple_Lisa&oldid=241738203

Walter Isaacson: Steve Jobs, Simon & Schuster, New York, 2011, Page 110.

This article is published under the GNU General Public License