Category Archives: Steve Wozniak

How the Founders of Apple Got Rich

The two main Apple founders – Steve Jobs and Steve Wozniak – both came from humble backgrounds and were not endowed with commercial success. In order to afford the first pieces of the Apple I in 1976, they almost literally sold the shirts off their backs. Jobs invested the proceeds from the sale of his VW bus ($1,500 dollars). “Woz” parted with his beloved programmable calculator Hewlett-Packard 65 and deposited 250 dollars in the company’s treasury.

Ronald Wayne (Photo courtesy of Owen Linzmayer)

Ronald Gerald Wayne, the “third founder” of Apple Computer, was with the company for only a short time. He illustrated the first Apple logo and wrote the Apple I manual. While at Apple, he also wrote their partnership agreement. Wayne worked with Jobs at Atari before co-founding Apple Computer on April 1, 1976. He was given a 10% stake in Apple, but relinquished his stock for 800 dollars only two weeks later because legally, all members of a partnership are personally responsible for any debts incurred by any of the other partners.

After Apple’s IPO, Wayne’s stake could have been worth as much as US$ 1.5 billion. He claimed that he didn’t regret selling the stock as he had made “the best decision available at that time.” According to CNET, as of 1997 Wayne was working as an engineer for a defense contractor in Salinas, California.

See also: Two days in the desert with Apple’s lost founder, Ron Wayne @ engadget.com

Steve Jobs and Mike Markkula

The foundations for the commercial success were laid in 1977 by venture capitalist Arthur Rock as well as by the ex-Intel manager Mike Markkula, who invested 92,000 dollars in Apple and secured a bank loan of 250,000 dollars. Markkula was lured out of retirement by Steve Jobs, who was referred to him by Regis McKenna and venture capitalist Don Valentine.

Valentine—who after meeting the young, unkempt Jobs asked McKenna, “Why did you send me this renegade from the human race?”—was not interested in funding Apple, but mentioned Jobs’ new company to Markkula. Jobs visited him and convinced Markkula of the market for the Apple II and personal computers in general. Later Valentine asked Markkula if he could also invest in Apple.

Mike Markkula at the Apple offices April 1, 1977

In 1977, Markkula brought his business expertise along with US$250,000 ($80,000 as an equity investment in the company and $170,000 as a loan) and became employee number 3. The investment would pay off for Markkula. Before Apple went public in 1980, he owned a third of the company.

Markkula also brought in Apple’s first CEO, Michael Scott, then took the job himself from 1981 to 1983. Markkula served as chairman from 1985 until 1997, when a new board was formed after Jobs returned to the company. Wozniak, who virtually single-handedly created the first two Apple computers, credits Markkula for the success of Apple more than himself. “Steve and I get a lot of credit, but Mike Markkula was probably more responsible for our early success, and you never hear about him,” told Wozniak the Failure Magazine in July 2000.

Excerpt of the TV documentary “Triumph of the Nerds” (PBS)


With the initial public offering on December 12, 1980, Jobs and Wozniak became multimillionaires, as Apple Computer was now valued at 1.8 billion dollars. Jobs possessed 7.5 million stocks (217 million dollars); “Woz” was assigned four million stocks (116 million dollars). Markkula’s share of seven million stocks was worth 203 million.

“I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five,” Jobs said in an interview with Robert Cringley (”Triumph of the Nerds“) in 1996. “And it wasn’t that important because I never did it for the money.”

Read next page: Steve Jobs: It’s not about the money

Steve Wozniak Debunks One of Apple’s Biggest Myths

In 1976, The Apple 1 computer went on sale for a retail price of $666.66. Steve Wozniak, who co-founded Apple with Steve Jobs and designed that product, remembers the early days.

1976The Apple I computer goes on sale for a retail price of $666.66.

You said you saw a revolution coming. Do you think Steve Jobs did?
He had always spoken about wanting to be a person that moves the world forward, but he couldn’t really create things and design them like I could. Steve wanted a company real badly. His thinking was not necessarily about what computers would do for the average Joe in the average home. Steve found the words that explained what these computers would do for people and how important it was a little later in life.

You mentioned you didn’t like conflict. Did Steve like conflict?
Steve was going to make sure that his position was strong and forceful and heard by others. Thankfully he had the best brain. He usually had a little, tiny suggestion, but almost always he was right.

How many computers did you sell?
We only sold about a hundred Apple I’s. Of the Apple II’s, we probably sold a few thousand through the first year. And then [we designed] a spreadsheet program that let small businessmen do more work in one hour than they could do in 10 years with pencil and paper. Sales shot up. It was maybe five years before we sold a million—the first computer ever to sell a million.

Did you think Apple would become a behemoth?
When we started the company, I knew that the computer was so far ahead of anything the rest of the world had ever seen. We knew we had a revolution. Everyone who joined Apple, this was the greatest thing in their life.

Read more:
Bloomberg BusinessWeek: Steve Wozniak on Apple, the Computer Revolution, and Working With Steve Jobs