Tag Archives: Windows

Apple History TV: Steve Jobs about Microsoft (1995)

Steve Jobs

The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is – I don’t mean that in a small way I mean that in a big way. In the sense that they they don’t think of original ideas and they don’t bring much culture into their product ehm and you say why is that important – well you know proportionally spaced fonts come from type setting and beautiful books, that’s where one gets the idea – if it weren’t for the Mac they would never have that in their products and ehm so I guess I am saddened, not by Microsoft’s success – I have no problem with their success, they’ve earned their success for the most part. I have a problem with the fact that they just make really third rate products.

Steve Ballmer

I will admit quite frankly that I think Windows today is probably four years behind, three years behind where it would have been had we not danced with IBM for so long. Because the amount of split energy, split works, split IQ in the company really cost our end customer real innovation in our product line and so whenever I hear these criticisms which I gotta to say sting eh sometimes, I say to myself just you watch, just you watch Windows 95, Windows 9…there’s no lack of focus there hasn’t been here for the last three or four years since we didn’t have this big spot with IBM. Even in the operating systems here now, you’ll start to see clear, clear…and people will recognise clear leadership.

The Spots of the "Switching to Mac" Campaign

Aaron Adams

Alex Schoknecht

Bill Swan

Damon Wright

David Carey

De la Soul

DJ Q-Bert

Ellen Feiss

Gautam Godse

Gianni Jacklone

Janie Porche

Jentry Poss

Juan Proano

Kelly Slater

Mark Frauenfelder

Mark Gibson

Richard Ziskin

Sarah Whistler

Theresa McPherson

Tony Hawks

Santa – Lawyers

Santa – iPod

Hiroatsu Takekura

Keiko Tamura

Kiminori Hirose

Momoko Kikushi

Satoru Yokouchi