Apple History

iPhone Prototype Designs

Apple Prototype 0335

Apple’s court case against Samsung gave an inside peek at how Apple develops its new products. The Cupertino, Calif.-based company was forced to hand many documents to Samsung, a good number of which Samsung has, in turn, filed as exhibits to various motions and pleadings in the case. While Apple has been able to keep some things private, there have …

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The first iPad prototype

First iPad prototype in comparison with an iPad 2

[portfolio_slideshow] The first prototype for an Apple tablet was created between 2002 and 2004 — years before the iPad came out. Steve Jobs told Walt Mossberg and Kara Swisher during an appearance at the 2010 All Things D conference: I’ll tell you a secret. It began with the tablet. I had this idea about having a glass display, a multitouch …

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Apple I

Apple I at the Computer History Museum

The original Apple Computer, also known retroactively as the Apple I, or Apple-1, is a personal computer released by the Apple Computer Company (now Apple Inc.) in 1976. They were designed and hand-built by Steve Wozniak. Wozniak’s friend Steve Jobs had the idea of selling the computer. The Apple I was Apple’s first product, and to finance its creation, Jobs …

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Steve Jobs acts as Franklin D. Roosevelt – Bizarre internal Apple promo (1984)

Apple's marketing history may seem like a continual streak of genius advertising, but even the mighty gadget company has suffered a few stumbles. Take this rarely seen sequel to Apple's epic "1984" ad spot that features Steve Jobs showing off his acting chops as Franklin Roosevelt in 1944. The full clip, clocking in at a lengthy 9 minutes, was created for a sales associates meeting held in Hawaii in 1984. Jobs' role as FDR leading the charge against enemy forces was meant as a rallying call to defeat IBM's dominance.

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