Tag Archives: Jony Ive

Jony Ive in Conversation with Vanity Fair’s Graydon Carter

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Vanity Fair editor Graydon Carter and Apple’s senior vice president of design, Jonathan Ive, sat down for a wide-ranging discussion at the Vanity Fair New Establishment Summit in San Francisco.

Ive spoke candidly about what he learned from late Apple founder and C.E.O. Steve Jobs, how he feels about competitors whose products border on “theft,” and his own development as a designer. He also shared the specifics of his daily routine, and offered an in-depth look at the creative process of Apple’s core design team.

Jony Ive and Marc Newson at Charlie Rose

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Marc Newson, Jony Ive, and Charlie Rose

Marc Newson, Jony Ive, and Charlie Rose (Source: @charlierose)

Jony Ive, Senior Vice President of Design at Apple and industrial designer Marc Newson discuss their (Red) collaboration at Sotheby’s.

Simplicity is refining and being able to define the very essence of what something does, and therefore you understand what it is and you understand what it does….but simplicity for us, it’s not just the absence of clutter, it’s not just stuff that’s not there, it’s this tremendous gravity to trying to find that very simple solution.

Ive and Newson have collaborated numerous times throughout the past few months to select and customize products for Sotheby’s charity auction to benefit Product (RED), including a one-of-a-kind Leica camera, an aluminum desk, solid gold Apple EarPods, and a one-of-a-kind red Mac Pro. Product (RED) has been a longtime Apple partner, with the company raising more than $65 million for the charity since 2006.

Dieter Rams talks about design at Apple

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Dieter Rams talks about being bum-rushed at a party by Philippe Starck, who exclaimed, “Apple is stealing from you!” But when it comes to Ive and Apple, Rams subscribes to the adage “Imitation is the sincerest form of flattery.”

via Our Interview With Dieter Rams, The Greatest Designer Alive [Video] | Co.Design: business + innovation + design.

https://web.archive.org/web/20210624214810/https://www.fastcompany.com/1663906/our-interview-with-dieter-rams-the-greatest-designer-alive-video

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And another interesting interview with Dieter Rams at Fastcodesign.com:

If you were to design a computer now, what would it look like?

It would look like one of Apple’s products. In many magazines, or on the Internet, people compare Apple products to things which I designed, with this or that transistor radio from 1965 or 1955. In terms of aesthetics, I think their designs are brilliant. I don’t consider it an imitation. I take it as a compliment.