Apple People

Blue Box

Blue Box

Before Steve Wozniak and Steve Jobs built Apple in the 1970s, they were phone phreaks. The Blue Box was illegal, but the specifications for hacking into the telephone network were published in a telephone company journal and many youngsters with a flair for electronics built them. So we’re sitting in the payphone trying to make [...]

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Tim Cook about his first year as Apple CEO

Tim Cook about his first year as Apple CEO

NBC News “Rock Center with Brian Williams,” December 6, 2012 Nobody remembers the guy who came after Thomas Edison. And nobody seems to recognize Tim Cook as we walk together across the teeming floor of Grand Central Station. Tim Cook: I’m a very private person, I like my being anonymous As we walk: we’re surrounded [...]

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Apple remembers Steve Jobs on anniversary of his passing

Apple remembers Steve Jobs on anniversary of his passing

Apple’s CEO Tim Cook remembered the company’s late cofounder, Steve Jobs on the one-year anniversary of Jobs’ passing. The letter with a video montage appeared on Apple’s website to remember his life and death. The nearly two-minute video presents a slideshow of Jobs throughout his career and it softly ends with “Remembering Steve”. Jobs died [...]

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What Steve Jobs really meant by saying: “Good artists copy – great artists steal”

What Steve Jobs really meant by saying: “Good artists copy – great artists steal”

You have to watch the famous quote in the full context:

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PBS: Steve Jobs: One Last Thing

PBS: Steve Jobs: One Last Thing

Few men have changed our everyday world of work, leisure, and human communication in the way that Apple founder, Steve Jobs, has done. This PBS documentary looks not only at how his talent, his style and his imagination have shaped all of our lives, but also at the influences that shaped and moulded the man himself. Since his untimely death, tributes from around the world have secured Steve’s place in the pantheon of great Americans.

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Apple History Videos

Apple vs. Samsung: “Slightly different”

Apple vs. Samsung: “Slightly different”

Conan aired a video short satirizing Samsung’s gimlet-eyed Apple affinity, with a faux CEO dressed much like Apple’s black-tee-and-jeans crew, and line of home appliances named and modeled after certain of Apple’s best sellers.

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Apple’s 1984 spoof of ‘Ghostbusters’ goes after IBM

Apple’s 1984 spoof of ‘Ghostbusters’ goes after IBM

This is a 4-minute, uncut version of “Blue Busters”, a 1984 takeoff on ‘Ghostbusters’ that Apple produced to show at the opening of its worldwide sales staff meeting in Hawaii in October 1984. The video includes a cameo appearance by Steve Wozniak.

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Dieter Rams talks about design at Apple

Dieter Rams talks about design at Apple

Dieter Rams talks about being bum-rushed at a party by Philippe Starck, who exclaimed, “Apple is stealing from you!” But when it comes to Ive and Apple, Rams subscribes to the adage “Imitation is the sincerest form of flattery.” via Our Interview With Dieter Rams, The Greatest Designer Alive [Video] | Co.Design: business + innovation [...]

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Steve Jobs acts as Franklin D. Roosevelt – Bizarre internal Apple promo (1984)

Steve Jobs acts as Franklin D. Roosevelt – Bizarre internal Apple promo (1984)

Apple’s marketing history may seem like a continual streak of genius advertising, but even the mighty gadget company has suffered a few stumbles. Take this rarely seen sequel to Apple’s epic “1984″ ad spot that features Steve Jobs showing off his acting chops as Franklin Roosevelt in 1944. The full clip, clocking in at a lengthy 9 minutes, was created for a sales associates meeting held in Hawaii in 1984. Jobs’ role as FDR leading the charge against enemy forces was meant as a rallying call to defeat IBM’s dominance.

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The 12 Lessons Guy Kawasaki Learned from Steve Jobs

The 12 Lessons Guy Kawasaki Learned from Steve Jobs

A little while ago Guy Kawasaki made this speech at the Harker School in San Jose. In it, he explained the lessons that he learned working for Steve Jobs.

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History of the Apple Macintosh

How Jef Raskin started the Macintosh project

How Jef Raskin started the Macintosh project

It All Began with “Annie” – The Vision of a Computer for the Masses (Updated: January 2012) It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 [...]

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The Wizards behind the Macintosh

The Wizards behind the Macintosh

The making of Macintosh – An Interview with The Macintosh Design Team (Byte – Feb, 1984) Bill Atkinson nearly had his Ph.D. in neurochemistry before he admitted to himself that his real love was computers. He “got a quick E.E.” and started his own company. He was happily minding his own business when his friend [...]

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Apple Ads

History of the Apple Ads (1978 – 2008)

History of the Apple Ads (1978 – 2008)

The Classics

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Apple Campaign "Get a Mac"

Apple Campaign "Get a Mac"

2006 Viruses PC has caught a new virus (represented as a cold) and warns Mac to stay away from him, citing the “114,000 known viruses for PCs.” Mac states that the viruses that affect PCs don’t affect him, and PC announces that he’s going to ‘crash’ before collapsing onto the floor in a faint. Work [...]

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Demo Apple Lisa (1983)

Demo Apple Lisa (1983)

Part I Videolink YouTube

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PowerBook Advertising with Steve Wozniak

PowerBook Advertising with Steve Wozniak

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“1984″ – The famous Super Bowl Spot

“1984″ – The famous Super Bowl Spot

The most famous Super Bowl ad “1984″ is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the [...]

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Other Recent Posts

Apple I

Apple I

| July 8, 2012 | 0 Comments

The original Apple Computer, also known retroactively as the Apple I, or Apple-1, is a personal computer released by the Apple Computer Company (now Apple Inc.) in 1976. They were designed and hand-built by Steve Wozniak. Wozniak’s friend Steve Jobs had the idea of selling the computer. The Apple I was Apple’s first product, and [...]

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The untold story of how NeXT got its name

The untold story of how NeXT got its name

| April 28, 2012 | 0 Comments

According to Ken Segall’s new book about Apple, Insanely Simple, the story of how Jobs’s company “NeXT” got its name has never been told. It was inspired by Bill Gates — but Jobs never knew it. Jobs originally wanted to call his new company “Two” because it was his second company. He called an old [...]

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Why Apple Should Take a Look Back, though Steve Jobs Didn’t

Why Apple Should Take a Look Back, though Steve Jobs Didn’t

| April 9, 2012 | 0 Comments

David Greelish, a computer historian and president of the Atlanta Historical Computing Society, proposes a public visitor‘s center, with a space that tells Apple‘s story.

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Walter Isaacson: The Real Leadership Lessons of Steve Jobs

Walter Isaacson: The Real Leadership Lessons of Steve Jobs

| April 4, 2012 | 0 Comments

Steve Jobs was a product of the two great social movements that emanated from the San Francisco Bay Area in the late 1960s. The first was the counterculture of hippies and antiwar activists, which was marked by psychedelic drugs, rock music, and antiauthoritarianism. The second was the high-tech and hacker culture of Silicon Valley, filled [...]

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Tim Cook visits Foxconn

Tim Cook visits Foxconn

| March 29, 2012 | 0 Comments

Apple Inc’s Tim Cook, on his first trip to China as the chief executive officer, has visited an iPhone production plant run by the Foxconn Technology Group, which is being accused of improper labor practices.

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Apple Company Store – Cupertino

Apple Company Store – Cupertino

| March 25, 2012 | 0 Comments

The Apple Company Store is found on the Apple Campus in One Infinite Loop. This store is the original Apple Employee store, and is open to the public. The store does not sell any of Apple’s computer or iPod lineups, and it does not provide on-site support or repairs. However, it is the only place [...]

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