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Turning around like Apple

By Sören Stamer

Turnarounds from the brink of death or irrelevance are in high demand these days. Former star companies like AOL, MySpace, Yahoo!, Nokia, and RIM are in deep trouble or slowly faded away. Apple was in 1997 almost bankrupt. But then they came back with a vengeance. How did Steve Jobs do it? Can it be done again?

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Apple HistoryMacMac History

Happy Birthday, Mac

Steve Jobs had assembled a dream team of genius programmers and engineers, whom he urged like a cult leader with flattery and verbal attacks to continually new heights. But the ever-changing demands of Jobs delayed the Mac project, so that the Apple co-founder finally lost his bet against the Lisa team. It was not until the 24th of January 1984, that the Mac was finally ready.

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