Steve Jobs

Steve Jobs introduces the Think Different campaign (1997)

In the video embedded below, the Apple CEO introduces the company’s 1997 Think Different campaign. A key quote: [Our new ad campaign] honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t–you know that if they ever used a computer, it would have been a Mac. And …

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The Cult of Steve Jobs

David Pogue, of the New York Times, Arik Hesseldahl, of BusinessWeek, and Leander Kahney, of Cultofmac.com, discuss the cult of Steve Jobs and whether he deserves the status (2010-Apr-02).

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“I am but 30 and want still to contribute and achieve.” – Steve Jobs’ Resignation Letter (1985)

This is the text of chairman Jobs’ resignation letter sent to company vice chairman A.C. “Mike” Markkula: September 17, 1985 Dear Mike: l This morning’ s papers carried suggestions that Apple is considering removing me as Chairman. I don’t know the source of these reports but they are both misleading to the public and unfair to me. You will recall …

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