Microsoft’s Relationship with Apple

Archrival and Knight in Shining Armor Microsoft and Apple have been business partners and tough competitors for many years. Back in the seventies, Steve Jobs and Bill Gates worked close together. In 1997 the Windows-manufacturer helped Steve Jobs saving Apple. In the early seventies there was no such thing as a personal computer. I took… Continue reading Microsoft’s Relationship with Apple

The History of the Apple Macintosh

Apple Macintosh (1984)

The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts.

“Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM.

Apple History TV: Steve Jobs about Microsoft (1995)

Steve Jobs The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is – I don’t mean that in a small way I mean that in a big way. In the sense that they they don’t think of original ideas and they don’t bring much… Continue reading Apple History TV: Steve Jobs about Microsoft (1995)

MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen

Steve Jobs about Apple and Microsoft (1997): We have to let go of this notion that for Apple to win Microsoft has to lose. On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors after overseeing a 12 year record low stock price and crippling financial losses. Jobs… Continue reading MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen

The Spots of the "Switching to Mac" Campaign

Aaron Adams Alex Schoknecht Bill Swan Damon Wright David Carey De la Soul DJ Q-Bert Ellen Feiss Gautam Godse Gianni Jacklone Janie Porche Jentry Poss Juan Proano Kelly Slater Mark Frauenfelder Mark Gibson Richard Ziskin Sarah Whistler Theresa McPherson Tony Hawks Santa – Lawyers Santa – iPod Hiroatsu Takekura Keiko Tamura Kiminori Hirose Momoko Kikushi… Continue reading The Spots of the "Switching to Mac" Campaign