The History of the Apple Macintosh

Apple Macintosh (1984)

The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts.

“Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM.

The secret to Apple’s Success

Question: What makes Apple revolutionary? Guy Kawasaki: if you were to ask people in 1983, you know, what would you like in a personal computer? They would have said, bigger, faster, cheaper, MS-DOS machine, bigger, faster, cheaper Apple II. No one would have described the Macintosh. And so the genius of Steve Jobs is not… Continue reading The secret to Apple’s Success