Apple’s marketing history may seem like a continual streak of genius advertising, but even the mighty gadget company has suffered a few stumbles. Take this rarely seen sequel to Apple’s epic “1984” ad spot that features Steve Jobs showing off his acting chops as Franklin Roosevelt in 1944. The full clip, clocking in at a lengthy 9 minutes, was created for a sales associates meeting held in Hawaii in 1984. Jobs’ role as FDR leading the charge against enemy forces was meant as a rallying call to defeat IBM’s dominance.
Steve Jobs about Apple and Microsoft (1997): We have to let go of this notion that for Apple to win Microsoft has to lose. On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors after overseeing a 12 year record low stock price and crippling financial losses. Jobs … Read more