Tag: Macintosh
How Jef Raskin started the Macintosh project
It All Began with "Annie" – The Vision of a Computer for the Masses (Updated: January 2012) It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 [...]
“1984″ – The famous Super Bowl Spot
The most famous Super Bowl ad 1984 is the American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a “watershed event” and a “masterpiece.” It was directed by Ridley Scott, written by Steve Hayden and Lee Clow, and was produced by Chiat/Day. Costume designer Jeanette Farrier designed [...]
It All Began with "Annie" – The Vision of a Computer for the Masses
It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 dollar computer to market. Markkula then charged Jef Raskin with the secret “Annie” project. Raskin had been [...]
Steve Jobs Discovers the Macintosh Project
With the initial public offering of Apple Computers in December 1980, Steve Jobs became a multimillionaire – however, he possessed neither enough stock to lead Apple Computers alone nor to determine his own position within Apple. By the beginning of 1981, he actually found himself to be without management responsibility over any specific project. To [...]
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