Tag: Mac
It All Began with "Annie" – The Vision of a Computer for the Masses
It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 dollar computer to market. Markkula then charged Jef Raskin with the secret “Annie” project. Raskin had been [...]
The Macintosh – The many facets of a slightly flawed gem
Reprinted from Byte, issue 8/1984, pp. 238-251. The Apple Macintosh computer Few computers – indeed, few consumer items of any kind – have generated such a wide range of opinions as the Macintosh. Criticized as an expensive gimmick and hailed as the liberator of the masses, the Mac is a potentially great system. Whether it [...]
Apple Macintosh – At a glance
A sidebar to the Apple Macintosh review published in Byte, issue 8/1984, pp. 241-242. At a glance Name Macintosh Manufacturer Apple Computer Inc. 20525 Mariani Ave. Cupertino, CA 95014 (408) 996-1010 Components Size: 13.5 by 9.7 by 10.9 inches (main unit) 2.6 by 13.2 by 5.8 inches (keyboard) Weight: 19.5 pounds Processor: Motorola 68000 (7,8336 [...]
MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen
Steve Jobs about Apple and Microsoft (1997): We have to let go of this notion that for Apple to win Microsoft has to lose. On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors after overseeing a 12 year record low stock price and crippling financial losses. Jobs [...]
The Spots of the "Switching to Mac" Campaign
Aaron Adams Alex Schoknecht Bill Swan Damon Wright David Carey De la Soul DJ Q-Bert Ellen Feiss Gautam Godse Gianni Jacklone Janie Porche Jentry Poss Juan Proano Kelly Slater Mark Frauenfelder Mark Gibson Richard Ziskin Sarah Whistler Theresa McPherson Tony Hawks Santa – Lawyers Santa – iPod Hiroatsu Takekura Keiko Tamura Kiminori Hirose Momoko Kikushi [...]
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