By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]
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1984 Apple's Macintosh Commercial (HD)
John Sculley: The limits of the first Apple Macintosh
Steve Jobs quotes Bob Dylan
Steve Jobs: Microsoft has no taste (HD, in sync)
Steve Jobs: Xerox could have been the IBM of the nineties
Xerox-Demo for Apple
Xerox PARC and Apple
Mike Markkula - How we started Apple Computer
www.mac-history.de