The Classics

“1984” – The famous Super Bowl Ad

“Computer for the rest of us”			Nightmare before Christmas
Office Lemmings			Apple Lisa (1983) with Kevin Costner

Current Campaigns

Get a Mac (2006-2009)			Switch Campaign (2002-2003)
iPhone Spots			iPod Spots

Commercials 1978 – 2000

“iMac Commercials”

Power Mac Commercials

(more to come …)

iPod shuffle (3G)

iPod shuffle (3G)

iPod shuffle (3G) silver

The third generation iPod shuffle was released on 11 March, 2009 and is said by Apple to be “jaw-droppingly small” with dimensions of 45.2x 17.5 x 7.8 mm (1.8 x 0.7 x 0.3 in). The new generation is a 4GB model at US$79, GB£59, CA$99, AU$119 or €75 (The second generation 1GB iPod shuffle is still available, however the 2GB version has been discontinued.)

iPod shuffle (3G) black/silver

The third generation iPod Shuffle no longer has volume or track controls on the device itself. Instead, the included Apple earphones now include a three-button device on the right earbud cord. This adds the functions of changing between playlists, hearing the song title and artist of the track playing, as well as play/pause, track changes and volume control. It is not possible to change songs or volume with current third-party headphones, since they lack these controls. However, since the iPod shuffle begins playing music automatically when it is turned on, third-party headphones may still be used in “autoplay” mode (with no volume or playback controls). Some future third-party headphones and headphone adapters will include full support for the iPod shuffle.

Sources:

Photo: © Apple

Text: “IPod Shuffle.” Wikipedia, The Free Encyclopedia. 11 Mar 2009, 19:18 UTC. 11 Mar 2009 <http://en.wikipedia.org/w/index.php?title=IPod_Shuffle&oldid=276572349>

This entry is published under the GNU General Public License.

Apple CEO Steve Jobs introduced the first iPod seven years ago on 23 October 2001. He announced it as a Mac-compatible product with a 5 GB hard drive that put “1,000 songs in your pocket.” The software bundled with the first generation iPod was Macintosh-only, so Windows users had to use third-party software like ephPod or XPlay to manage their music.

It is quite funny to read the Cnet article by Ina Fried about this event and all the reactions of the experts:

IDC analyst Bryan Ma said Apple may take some heat for entering the consumer electronics market, which typically has lower profit margins than Apple gets from its computers. But, he added, the iPod could serve an important function: convincing people to buy a Mac instead of a PC.
“It’s another incentive for them that can convince people to buy a Mac,” Ma said.
The iPod does cost considerably more than the nearest competitor with a portable hard drive–the $249 6GB Nomad Jukebox from Creative Labs. But Ma said the iPod has significant advantages in terms of its size, battery life and anti-skip protection.
“They’ve totally polished…the product,” Ma said of Apple. “If I were an engineer at Creative Labs, I’d be scrambling.”
Technology Business Research analyst Tim Deal dinged the $399 price as “a little high.” But he noted that the iPod’s FireWire connectivity allows for faster song downloading than USB. The iPod also sports “a significant battery life and a fast recharge speed,” he said.
Deal also praised that fact that the iPod fits into Apple’s digital hub strategy. “However, I question the company’s ability to sell into a tight consumer market right now at the iPod’s current price.”
The iPod is another stab at Sony’s success in the consumer market, Deal noted.
“Clearly Apple is following Sony’s lead by integrating consumer electronics devices into its marketing strategy, but Apple lacks the richness of Sony’s product offering. And introducing new consumer products right now is risky, especially if they cannot be priced attractively,” Deal said.
Stephen Baker, an analyst at NPD Intelect, said that the iPod will likely stand out for its large storage capacity but predicted that the device may have trouble digging out a niche in the market.
The most expensive MP3 players that use flash memory sell for around $249 right now, with the average player selling for less. Many are also adding features for playing mini-CDs. Sonicblue’s Rio 600, for instance, sells for $199. It comes with 64MB of flash memory for storage. Apple’s new device has far more storage–enough for 50 hours of music–but it costs twice as much.
The iPod has “good features, but this is a pretty competitive category,” Baker said. “The question is whether people want that robust of a feature set with that high of a price.”

Apple CEO Steve Jobs introduced the first iPod on 23 October 2001. He announced it as a Mac-compatible product with a 5 GB hard drive that put “1,000 songs in your pocket.” The software bundled with the first generation iPod was Macintosh-only, so Windows users had to use third-party software like ephPod or XPlay to manage their music.

It is quite funny to read the Cnet article by Ina Fried about this event and all the reactions of the experts:

IDC analyst Bryan Ma said Apple may take some heat for entering the consumer electronics market, which typically has lower profit margins than Apple gets from its computers. But, he added, the iPod could serve an important function: convincing people to buy a Mac instead of a PC.
“It’s another incentive for them that can convince people to buy a Mac,” Ma said.
The iPod does cost considerably more than the nearest competitor with a portable hard drive–the $249 6GB Nomad Jukebox from Creative Labs. But Ma said the iPod has significant advantages in terms of its size, battery life and anti-skip protection.
“They’ve totally polished…the product,” Ma said of Apple. “If I were an engineer at Creative Labs, I’d be scrambling.”
Technology Business Research analyst Tim Deal dinged the $399 price as “a little high.” But he noted that the iPod’s FireWire connectivity allows for faster song downloading than USB. The iPod also sports “a significant battery life and a fast recharge speed,” he said.
Deal also praised that fact that the iPod fits into Apple’s digital hub strategy. “However, I question the company’s ability to sell into a tight consumer market right now at the iPod’s current price.”
The iPod is another stab at Sony’s success in the consumer market, Deal noted.
“Clearly Apple is following Sony’s lead by integrating consumer electronics devices into its marketing strategy, but Apple lacks the richness of Sony’s product offering. And introducing new consumer products right now is risky, especially if they cannot be priced attractively,” Deal said.
Stephen Baker, an analyst at NPD Intelect, said that the iPod will likely stand out for its large storage capacity but predicted that the device may have trouble digging out a niche in the market.
The most expensive MP3 players that use flash memory sell for around $249 right now, with the average player selling for less. Many are also adding features for playing mini-CDs. Sonicblue’s Rio 600, for instance, sells for $199. It comes with 64MB of flash memory for storage. Apple’s new device has far more storage–enough for 50 hours of music–but it costs twice as much.
The iPod has “good features, but this is a pretty competitive category,” Baker said. “The question is whether people want that robust of a feature set with that high of a price.”