Tag: GUI

Apple and Xerox PARC

Christoph Dernbach | September 30, 2011 | 0 Comments

It is claimed again and again that in the course of the Macintosh’s development, Apple just resorted to the ideas the research laboratory Xerox PARC had hatched before. Fact or Fiction? In the Untied States, the brand name “Xerox” denotes photocopying just as “Kleenex” stands for tissues or “Scotch tape” for adhesive [...]

Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple

Christoph Dernbach | October 30, 2008 | 0 Comments

By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]