Tag: Apple
Microsoft’s Relationship with Apple
Archrival and Knight in Shining Armor
Microsoft and Apple have been business partners and tough competitors for many years. Back in the seventies, Steve Jobs and Bill Gates worked close together. In 1997 the Windows-manufacturer helped Steve Jobs saving Apple.
The History of the Apple Macintosh
The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts. “Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch [...]
Steve Wozniak: How I Invented the Personal Computer
Steve Wozniak remembers building the first Apple Computer at Authors Business Series Luncheon talking about his book “iWoz: How I Invented the Personal Computer and Had Fun Along the Way”:
Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple
By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]
1983 Apple Keynote – The "1984" Ad Introduction
Steve Jobs: It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasing and desperately turning back to Apple as the only [...]
www.mac-history.de