Tag: Apple

History of the Apple Ads (1978 – 2008)

History of the Apple Ads (1978 – 2008)

| December 14, 2011 | 1 Comment

The Classics

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What Will Happen to Innovation at Apple With Jobs Out as CEO?

What Will Happen to Innovation at Apple With Jobs Out as CEO?

| August 26, 2011 | 0 Comments

Apple announced on August, 24 2011 that CEO and co-founder Steve Jobs had stepped down from his helm, but will serve as chairman of the board. Ray Suarez discusses Jobs’ lasting impact on innovation and what comes next for Apple and the tech world with Walter Mossberg of The Wall Street Journal and Charles Golvin [...]

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The History of the Apple Macintosh

The History of the Apple Macintosh

| January 24, 2011 | 2 Comments

The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts. “Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch [...]

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Steve Wozniak: How I Invented the Personal Computer

Steve Wozniak: How I Invented the Personal Computer

| November 30, 2009 | 0 Comments

Steve Wozniak remembers building the first Apple Computer at Authors Business Series Luncheon talking about his book “iWoz: How I Invented the Personal Computer and Had Fun Along the Way”:

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Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple

Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple

| October 30, 2008 | 0 Comments

By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]

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