Tag: 1984

The introduction of the first Mac on January 24th, 1984

Christoph Dernbach | August 25, 2011 | 0 Comments

The introduction of the first Mac on January 24th, 1984; taken from the “Lost 1984 Videos”

“1984″ – The famous Super Bowl Spot

Christoph Dernbach | July 12, 2011 | 4 Comments

The most famous Super Bowl ad 1984 is the American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a “watershed event” and a “masterpiece.” It was directed by Ridley Scott, written by Steve Hayden and Lee Clow, and was produced by Chiat/Day. Costume designer Jeanette Farrier designed [...]

1983 Apple Keynote – The "1984" Ad Introduction

Christoph Dernbach | August 9, 2008 | 0 Comments

Steve Jobs: It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasing and desperately turning back to Apple as the only [...]