Apple People

The Legend of Steve Jobs – His Life and Career

The Legend of Steve Jobs – His Life and Career

Steve Jobs combined his visions with art and technology in order to bring products to the market that have changed the lives of millions of people. He founded Apple and the computer industry, was fired, and twelve years later saved the company from bankruptcy. Afterwards, he pushed through a series of innovations that were really [...]

How the Founders of Apple Got Rich

How the Founders of Apple Got Rich

The two Apple founders both came from humble backgrounds and were not endowed with commercial success. In order to afford the first pieces of the Apple I in 1976, Steve Jobs and Steve Wozniak almost literally sold the shirts off their backs. Jobs invested the proceeds from the sale of his VW bus ($1,500 dollars). [...]

The Wizards behind the Macintosh

The Wizards behind the Macintosh

The making of Macintosh – An Interview with The Macintosh Design Team (Byte – Feb, 1984) Bill Atkinsonnearly had his Ph.D. in neurochemistry before he admitted to himself that his real love was computers. He “got a quick E.E.” and started his own company. He was happily minding his own business when his friend ]eff [...]

Showdown at Apple: John Sculley vs. Steve Jobs

Showdown at Apple: John Sculley vs. Steve Jobs

The Apple Macintosh had not been a success from the outset. The hardware was not designed particularly generously for the requirements of a graphical user interface. Especially the main memory had been calculated rather tightly. Moreover, there was no hard disk for the Mac at that time. In addition, there was a lack of appropriate [...]

Apple History Videos

Steve Jobs: Good artists copy great artists steal

Steve Jobs: Good artists copy great artists steal

In the context of the patent fight between Apple an HTC Gizmodo dragged out our YouTube clip from the 1996 PBS documentary “Triumph of the Nerds” in which Jobs quotes Picasso’s “good artists copy, great artists steal” and adds, about Apple: “We have always been shameless about stealing great ideas.”

The introduction of the first Mac on January 24th, 1984

The introduction of the first Mac on January 24th, 1984

The introduction of the first Mac on January 24th, 1984; taken from the “Lost 1984 Videos”

Knowledge Navigator (1987/88)

Knowledge Navigator (1987/88)

The Knowledge Navigator is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Apple produced several concept videos showcasing the idea. All of them featured a [...]

Steve Jobs introduces the Think Different campaign (1997)

Steve Jobs introduces the Think Different campaign (1997)

In the video embedded below, the Apple CEO introduces the company’s 1997 Think Different campaign. A key quote: “[Our new ad campaign] honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t–you know that if they ever used a computer, it would [...]

History of the Apple Macintosh

How Jef Raskin started the Macintosh project

How Jef Raskin started the Macintosh project

It All Began with "Annie" – The Vision of a Computer for the Masses (Updated: January 2012) It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 [...]

Apple and Xerox PARC

Apple and Xerox PARC

  It is claimed again and again that in the course of the Macintosh’s development, Apple just resorted to the ideas the research laboratory Xerox PARC had hatched before. Fact or Fiction?     In the Untied States, the brand name “Xerox” denotes photocopying just as “Kleenex” stands for tissues or “Scotch tape” for adhesive [...]

The History of the Apple Macintosh

The History of the Apple Macintosh

The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts. “Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch [...]

The Wizards behind the Macintosh

The Wizards behind the Macintosh

The making of Macintosh – An Interview with The Macintosh Design Team (Byte – Feb, 1984) Bill Atkinsonnearly had his Ph.D. in neurochemistry before he admitted to himself that his real love was computers. He “got a quick E.E.” and started his own company. He was happily minding his own business when his friend ]eff [...]

Apple Ads

History of the Apple Ads (1978 – 2008)

History of the Apple Ads (1978 – 2008)

The Classics

Apple Campaign "Get a Mac"

Apple Campaign "Get a Mac"

2006 Viruses PC has caught a new virus (represented as a cold) and warns Mac to stay away from him, citing the “114,000 known viruses for PCs.” Mac states that the viruses that affect PCs don’t affect him, and PC announces that he’s going to ‘crash’ before collapsing onto the floor in a faint. Work [...]

Demo Apple Lisa (1983)

Demo Apple Lisa (1983)

Part I Videolink YouTube Part II Videolink YouTube

PowerBook Advertising with Steve Wozniak

PowerBook Advertising with Steve Wozniak

Other Recent Posts

Apple Campus 2

Apple Campus 2

| January 31, 2012 | 0 Comments

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Steve Jobs in my pictures

Steve Jobs in my pictures

| January 31, 2012 | 0 Comments

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Apple History in Pictures – The Start 1976 – 1984

Apple History in Pictures – The Start 1976 – 1984

| October 30, 2011 | 0 Comments

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Steve Jobs: Timeline of a a visionary and creative genius

Steve Jobs: Timeline of a a visionary and creative genius

| October 14, 2011 | 2 Comments

via Visualy via

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In Memoriam Steve Jobs (1955-2011)

In Memoriam Steve Jobs (1955-2011)

| October 6, 2011 | 0 Comments

Steve Jobs family has issued the following statement. Steve died peacefully today surrounded by his family. In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness; [...]

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Timeline: Steve Jobs – From College Dropout to “CEO of the Decade”

Timeline: Steve Jobs – From College Dropout to “CEO of the Decade”

| August 29, 2011 | 0 Comments

Steve Jobs has been the most influential inventor and manager in the technology industry. On August 24, 2011, he announced his resignation from his role as Apple’s CEO. Time to look back at the most important marks in his life: 1955: Jobs is born on Feb. 24, in San Francisco and was adopted by Paul [...]

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