Apple’s marketing history may seem like a continual streak of genius advertising, but even the mighty gadget company has suffered a few stumbles. Take this rarely seen sequel to Apple’s epic “1984″ ad spot that features Steve Jobs showing off his acting chops as Franklin Roosevelt in 1944. The full clip, clocking in at a lengthy 9 minutes, was created for a sales associates meeting held in Hawaii in 1984. Jobs’ role as FDR leading the charge against enemy forces was meant as a rallying call to defeat IBM’s dominance.
It is claimed again and again that in the course of the Macintosh’s development, Apple just resorted to the ideas the research laboratory Xerox PARC had hatched before. Fact or Fiction?
The myth entwines about a late 1979 visit to Xerox PARC by a group of Apple engineers and executives led by Steve Jobs.
It All Began with “Annie” – The Vision of a Computer for the Masses (Updated: January 2012) It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike Markkula wondered whether his company should bring a 500 [...]
The Apple Macintosh revolutionized the entire computer industry by the year of 1984. Steve Jobs and his ingenious Macintosh team arranged for the computer to be used by the normal “person in the street” – and not only by experts.
“Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM.
The making of Macintosh – An Interview with The Macintosh Design Team (Byte – Feb, 1984) Bill Atkinson nearly had his Ph.D. in neurochemistry before he admitted to himself that his real love was computers. He “got a quick E.E.” and started his own company. He was happily minding his own business when his friend [...]