Category: Apple
Microsoft’s Relationship with Apple
Archrival and Knight in Shining Armor Microsoft and Apple have been business partners and tough competitors for many years. Back in the seventies, Steve Jobs and Bill Gates worked close together. In 1997 the Windows-manufacturer saved the Mac-inventor. In the early seventies there was no such thing as a personal computer. I took geniuses [...]
Image gallery: The top 10 standout Macs of the past 25 years
Image gallery: The top 10 standout Macs of the past 25 years.
Showdown at Apple: John Sculley vs. Steve Jobs
The Apple Macintosh had not been a success from the outset. The hardware was not designed particularly generously for the requirements of a graphical user interface. Especially the main memory had been calculated rather tightly. Moreover, there was no hard disk for the Mac at that time. In addition, there was a lack of appropriate [...]
Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple
By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]
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