Microsoft

Archrival and Knight in Shining Armor – Microsoft’s Relationship with Apple

Christoph Dernbach | October 30, 2008 | 1 Comment

By means of the Macintosh, the Apple management planned to prevent the absolute predominance of IBM. Thereby, they all had underestimated Bill Gates and Microsoft. Apple boss John Sculley’s marketing strategy for the launch of the Macintosh was obvious. The former Pepsi manager, who had been brought to Apple by Steve Jobs, intended to arrange [...]

Apple History TV: Steve Jobs about Microsoft (1995)

Christoph Dernbach | August 1, 2008 | 1 Comment

Steve Jobs The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is – I don’t mean that in a small way I mean that in a big way. In the sense that they they don’t think of original ideas and they don’t bring much [...]