Apple Switch Campaign – Ellen Feiss (2002) - Ellen, Feiss, Phenomena, Episode, Chain, Culture, Internet, Apple

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May 23

Apple Switch Campaign – Ellen Feiss (2002)

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The legendary Ad with Ellen Feiss is explained in this video:

Culture Chain: Internet Phenomena. Episode 1: Ellen Feiss

[ Compressed Data; Out-of-It Eyebrow Lift Gives Apple a Superstar - New York Times]
[Apple 'Switch' Star Flies High ]
[cootey.com: the apple of
apple's eye - ellen feiss ]
[Macenstein | Where are they now? Interview with “Switcher Girl” Ellen Feiss]

written by Christoph Dernbach \\ tags: Ads, Ellen Feiss, Errol Morris, Mac

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Mac vs. DOS

The fact is that the world is divided between users of the Macintosh computer and users of MS-DOS compatible computers. I am firmly of the opinion that the Macintosh is Catholic and that DOS is Protestant. Indeed, the Macintosh is counter-reformist and has been influenced by the ratio studiorum of the Jesuits. It is cheerful, friendly, conciliatory; it tells the faithful how they must proceed step by step to reach -- if not the kingdom of Heaven -- the moment in which their document is printed. It is catechistic: The essence of revelation is dealt with via simple formulae and sumptuous icons. Everyone has a right to salvation.

Umberto Eco

The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices.

John C. Dvorak, San Francisco Examiner, 19 Feb. 1984